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This website thinkzcars.com states the following, "WELCOME TO NEWARKS MOST TRUSTED TAXI FIRM." We viewed that the website also said " At Z Cars, we like to think we do things a little differently to the rest." It also said " Because weve been trusted by Newark residents since 2000, we know that safety and reliability is paramount when choosing a taxi firm to get you around. Were on a mission to change the bad image of taxi drivers. Our female passengers can feel completely comfortable with uniformed drivers in distinctive, modern, reliable vehicles and best of all - drivers who really care." The header had Newark Taxi as the highest ranking search term. It is followed by Taxi Newark, Taxi in Newark, and NG24 Taxi which isn't as ranked as highly as Newark Taxi. The next words they used was Taxis in Newark. Taxis in Newark was included but might not be seen by web crawlers.